no!no! For Men

We had been marketing the no!no! hair removal device to womenfor three years and had generated over $300M in sales.

Our client wanted to expand their market share and appeal to men who wanted a pain free way to remove embarrassing chest and back hair. They also wanted an outside of the box creative approach.

Our team developed a whimsical creative approach based on using a hairy Chimpanzee to talk about how no!no! can get the "monkey off your back".

Using sophisticated green screen technology we were able to create the illusion that a live monkey was on set with our male model. The creative was a hit and sales to the male market grew exponentially.