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Brand Positioning Based on the Science of Buyology
We are devout in our study of what we call the science of buyology. We develop your brand positioning based on how the brain processes information and makes buying decisions.
We apply proven neuro-marketing tools of persuassion and integrate time tested levers of influence into your brand positioning and sales messaging to trigger response and increase conversion across all DTC channels.
Creative Services
Our creative is driven by David Ogilvy's mantra which is "We sell or else". But this doesn't mean we have to be crass about it.
Our best of breed team of wordsmiths, producers, directors and editors know how to tell stories that drive response and build your brand without resorting to the "hard sell".
We're proud of the fact that we've won the big industry awards as judged by our peers.
But what really counts is that we've created hundreds of short form TV spots, long form infomercials, digital videos, Facebook ads, radio spots, direct mail pieces that have generated hundreds of millions of dollars.
TV Production & Video Marketing
Under the directorship of Jon Schulberg we've produced over 300 commercials.
Whether it's with a big budget or a small crew we know how to capture the action and tell great stories that sell.
We've directed crews in Europe, Canada, Mexico, Africa, China, Russia, the Caribbean even the jungles of Borneo
We've filmed Muhammad Ali in Africa, A-list Hollywood actors, Olympic Gold Medalists, best selling authors, even politicians running for president.
We've filmed underwater and out of helicopters. We've directed camera shy CEOs, babies and golden retrievers. In other words, we have the chops to create great looking and persuasive video content
We work hard and love what we do!
Web Design & E-commerce Optimization
Based on our deep understanding of direct response marketing, we've developed a formula, what we call a selling syntax. which combines images, copy and video to turn browsers into buyers.
By applying these best practices and through A/B testing we've seen how little changes can make a big difference in increasing engagement, reducing bounce and doubling conversion.
Our team is expert in optimizing your e-commerce business by enhancing your value build, applying the principle of price anchoring and developing offer bundling strategies to increase your Average Order Value.
Our extensive experience in subscription based and back-end marketing means we also know how to increase the lifetime value of your customer too.
Campaign Management
We offer much more than just front end marketing and creative services.
We can help set up and manage the back-end operations of your DTC campaign too. This includes pairing you with the best media buying agencies and analyzing the KPIs each week.
We'll help negotiate the best rates with your call centers and train their sales agents. We'll make sure you don't pay too much for fullfilment or customer service.
Growing Your Business
We'll help grow your business whether you're starting with an idea on a napkin or you're a publicly traded company. Over the years we've generated $2.5B in measured sales for our clients.
Our clients consider us as their partners not vendors because we put "skin in the game" and are compensated on a risk/reward performance basis.
This means we have a vested interest in building your business and growing your bottom line.
Our business partnership can take many forms. if you're a start-up we'll help you raise capital to launch and scale your business.
We'll negotiate contracts on your behalf with celebrities, international distributors and third party vendors.
If you want to go beyond DTC and expand into retail, with our strategic partnerships, we can secure retail distribution and sell through at big box, pharmacy, grocer and specialty retailers.
Let’s Work Together!
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200 Gate 5 Road Sausalito,
CA 94965
4829 W Pico Blvd
Los Angeles CA 90019