Braun: Sales were shrinking, we came to help

Delonghi, is the parent company of Braun. We had produced successful DRTV campaign for Delonghi's lines of home coffee makers.

The president of Braun turned to us for help. They needed to drive Q4 retail sales for their Braun line of multi-functional hand blenders and grow their e-commerce business.

The challenge was big, especially because there was so little time.

We were hired in the summer and within 90 days we had created and delivered a long form infomercial and package of custom crafted short form spots ranging from 30 seconds to 5 minutes in length.  

Our team also fast tracked the design and development of a new e-commerce strategy complete with a new landing page and optimized product ordering pages to to reduce bounce, improve conversion and increase average order value.

We met their deadline and exceeded their sales projections

Our Braun DRTV campaign helped generate an unprecedented 95% lift in YOY retail sales.  

Online search for the Braun hand blender increased by 75% and Q4 Amazon sales were higher than projected.

The result? Braun had it's best year as measured by revenues and brand awareness.

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