no!no! The fastest selling beauty device ever sold via DRTV

We took a failed DRTV product launch and grew sales from zero to $70M in 12 months.

An Israeli medical device company had developed an innovative hair removal device for home use, called no!no!. They hired a well-known DRTV agency to launch the product.

Despite the high cost, the DTC campaign failed.

We were brought in at the 11th hour. Our team developed a new product positioning and produced new DRTV creative at a lower cost.  

The result?  The campaign was a phenomenon in our industry. Our work was awarded best beauty spot of the year.

no!no! became the fastest selling beauty device ever sold via DRTV.

We produced DRTV commercials that aired in Europe, South America and Asia making it the #1 selling hair removal device in the world.

Based on this tremendous success, the company went public on NASDAQ.

Global sales reached $400 million in less than 4 years.

Let’s Work Together!

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